About

About Cabeça de Lagartixa

Cabeça de Lagartixa ("lizard's head" in Portuguese — the gecko is our namesake) is a small affiliate-marketing service for small brands. We started CDL because the existing options for a brand owner who wanted growth were either to build an in-house ads team — too expensive at small scale — or to hand the budget to an agency that charged a fixed retainer regardless of results. Neither suited the brands we were trying to help.

We built a different model: pay only on confirmed sales, no retainer, no media markup. To make that economically viable, we automated most of the campaign workflow — keyword research, candidate ranking, launch on Google Ads, real-time monitoring, and auto-pause when unit economics turn red. A human operator approves every campaign before it goes live.

How we work

• We focus on small brands with one to a handful of products.
• We launch on Google search — that is where intent-driven demand lives.
• We never run a campaign whose projected unit economics do not clear the brand's commission target with a margin.
• We pause aggressively. Every active campaign is monitored several times an hour. The default is to stop, not to keep spending.

Where we are

CDL operates from Brazil. Campaigns currently target Google Ads BR in BRL. Reach out at contact@cabecadelagartixa.com if you are interested in another market.

Want to talk?

Email contact@cabecadelagartixa.com or use the contact page.