Performance affiliate marketing
We help small brands reach more customers — through affiliate marketing that pays for results, not promises.
Cabeça de Lagartixa (CDL) is an affiliate marketing service for small brands and product owners. We design, launch, and manage performance campaigns on Google search, working with affiliate publishers so you only pay when a customer actually buys.
What we do
Affiliate-driven customer acquisition, end to end.
Most small brands cannot afford a full in-house ads team, and most affiliate networks are built for retailers with thousands of SKUs. We sit in the middle. CDL operates like an outsourced performance team for small brands: we research demand for your product, build ad campaigns on Google search, point traffic at affiliate offers, and only count the campaign as a win when the customer purchases.
Every campaign we run is monitored in near real time. If acquisition cost rises above the unit margin we agreed with you, the campaign is paused automatically — protecting your spend. If a campaign performs, we scale it. The infrastructure is built around the principle that a small brand should never lose money to discover whether a channel works.
Who it's for
Small brands and product owners — not consumers.
CDL is a business-to-business service. Our customers are small brands, makers, and direct-to-consumer product owners who want affiliate-style growth without learning Google Ads themselves. We do not sell any product to end consumers from this site, and we do not offer "deals" or "coupon" pages. If you arrived here looking for a product, you are in the wrong place — visit the brand's own site instead.
Typical clients have one to a handful of products, sell online across Brazil or internationally, and want a reliable way to turn ad spend into orders without paying a fixed retainer.
How it works
Four steps, transparent at every stage.
Onboarding
You tell us about your product, target market, unit margin, and the customer the brand wants to reach. We agree on the commission you can pay per confirmed sale.
Demand research
We pull search volume, competition, and trend data for the keywords most likely to convert for your category, and assemble a shortlist of campaign candidates.
Launch
Approved campaigns are launched on Google Ads with a small daily budget. Each campaign points at the brand's own site or a presell page that links to it.
Monitor & report
We track conversions through to confirmed sale. Underperforming campaigns auto-pause. Every spend, click, and conversion is reported back to you weekly.
Pricing
You pay a commission per confirmed sale. Nothing else.
Commission-based. The brand pays a percentage of the order value (or a flat amount per order, agreed up front) for every confirmed conversion attributed to a CDL campaign.
No retainer. There is no monthly minimum and no setup fee. If we do not produce sales, you do not pay.
Ad spend is yours. The Google Ads account is linked to the brand's billing. We do not mark up media. You see every cent we spend on your behalf.
Common questions
FAQ
Are you an affiliate network?
No. We are a service that runs affiliate-style performance campaigns on behalf of small brands. We may use established affiliate networks (Hotmart, Monetizze, etc.) as part of the plumbing for tracking and payout, but the relationship is between you (the brand) and CDL.
Do you guarantee results?
No, and you should be skeptical of anyone who does. What we guarantee is that you only pay for results: confirmed orders. If a campaign produces nothing, the only thing you spent is the small daily budget on Google Ads, which we cap and which we pause automatically when unit economics turn red.
Where are you based?
CDL operates from Brazil. Campaigns currently run on Google Ads BR accounts and spend in BRL. International accounts (US/EU) are added on request.
How do I get started?
Email us at contact@cabecadelagartixa.com with a link to your product and we will reply within two business days with next steps.